Our Story
Two kids – Cat (12 years old) and James (13 years old) meet at a campground in Stillwater. They fall in love, as only kids can, and break up 4 weeks later. They stay friends. They go off and have children and separate lives. Until 2014 when they fall ever so slightly, completely, madly in love again.
In 2014 James is a Joiner living in a farm cottage with his 6 year old daughter on the Hauraki Plains. Cat works at an Advertising Agency and lives with her two daughters (who are 5 and 8 years old) in Auckland. Their worlds collide. It’s messy, tough, wonderful and full of adventure.
So Cat writes about their adventures and the challenges raising their family on a blog called Getting Lost. People start to follow their blog and they build a community of like minded adventurers. People ask how they can find all the off the beaten track places that Cat & James find – the waterholes, shipwrecks, parks and beaches.
And from that question an idea starts to form. An idea for a game that would get us all away from the algorithms that know us so well and instead challenge us to adventure without a plan. And thus, the Getting Lost Game was created.
It sells out overnight (literally). They run away to elope (with the kids in a campervan). When they are back they make more Getting Lost Games and that first edition is joined by over 30 other editions. The game goes viral, they start sending thousands of games overseas. After 4 years making and sending their games from their home they finally move into their own space just down the road. They win some awards. Their daughters, Cat's sister and cousin join them and together they send over 300,000 games around the world.
Who would have thought what those kids would do…
Meet Cat!
Starting out as a travel blog Cat had no idea that her idea for a card game to get people exploring differently would take off the way that it did!
Learn more about our journey
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Getting off the beaten track in Queensland
On our first family holiday to Queensland, I didn’t want it to be the same experience that everyone else has...
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How we made (and tested!) the Cruise Edition of the Getting Lost Game
We crowd sourced ideas for the Cruise Edition from our epic community and then went on a cruise to test...
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Exploring Dravuni Island with the Island Edition
What better place to test our new Island Edition of the Getting Lost Game than my very first trip to...